Agency: VICE
Role: Director + Creative
Trojan wanted to align their new Nirvana series of condoms with something that furthered their messaging around uncompromising self-expression and honest sexual experiences. We brought this to life with The First Time, a set of short form videos sponsored by Trojan's Nirvana collection that gave real people a platform to reminisce about first time experiences related to love, sex and relationships. Comedian Jackie Pirico recounts her hilarious adventure when a guy ‘ghosted’ her for the first time, and Mark-Che Devonish — founder of the queer nightlife collective RUDE - recalls discovering he was polyamorous and how it changed his marriage for the better.
Embracing the reminiscent theme of the series, we shot in a studio stylized with a class photo day backdrop and shot partially on an old broadcast camera to further the feeling of our subjects revisiting their past. Short animations that incorporated the four brand colours of the Trojan Nirvana collection were also used to elevate key moments of the subject’s stories.