Agency: VICE
Role: Director + Creative
Trojan wanted to align their Nirvana series of condoms with content that furthered their messaging around uncompromising self-expression and honest sexual experiences. We brought this to life with The First Time, a set of short form videos sponsored by Trojan's Nirvana collection that gave real people a platform to reminisce about first time experiences related to love, sex and relationships.
Embracing the reminiscent theme of the series, we shot in a studio stylized with a class photo day backdrop and shot partially on an old broadcast camera to further the feeling of our subjects revisiting their past. Short animations that incorporated the four brand colours of the Trojan Nirvana collection were also used to elevate key moments of the subject’s stories.