Agency: Mint
Role: Writer
Year: 2024
Chairs. Headsets. Slideshows. Another guy with a headset. The traditional hallmarks of tech company product announcements don’t exactly inspire, and that’s a problem when you’re Pinterest - one of the most inspiring places on the internet.
To unveil the platforms new suite of performance driven ad tools, we worked with Pinterest’s House of Creative to develop an original narrative sports comedy that reflected the challenges of the B2B marketing industry and could integrate hard hitting B2B product content and executive keynotes within it - entertain and educate in equal measure.