Agency: Mint
Role: Writer
Year: 2024
Chairs. Headsets. Slideshows. Another guy with a headset. The traditional hallmarks of tech company product announcements don’t exactly inspire, and that’s a problem when you’re Pinterest - one of the most inspiring places on the internet.
To unveil the platforms new suite of performance driven ad tools, we worked with Pinterest to develop an original narrative sports comedy for their annual digital summit Pinterest Presents. The film reflected the relatable challenges of the B2B marketing industry and was structured to integrate hard hitting B2B product content and executive keynotes within it - providing entertainment and education in equal measure.