Agency: VICE
Project: Coors Light Snowbombing
To drive awareness for Snowbombing, Coors Light's theatrical apres-ski inspired music festival, we created a series of pre-roll spots for the VICE video player that nod to the colourful aesthetics of 80’s ski comedies. Capturing the vibrant styles encouraged for attendees, each segment offers irreverent advice on how to prepare for, and have fun at a winter festival.