Agency: VICE
Project: Coors Light Snowbombing
To promote awareness for Coors Light's theatrical apres-ski inspired music festival Snowbombing, we created a series of youtube pre-roll spots that nod to the colourful aesthetics of 80’s ski comedies. Capturing the vibrant styles encouraged for attendees, each segment offers irreverent advice on how to prepare for, and have fun at a winter festival.