Agency: VICE
Project: Aventura Traveller's Pick
Role: Creative
Year: 2018
Presenting itself as 'the traveller's travel card', CIBC's Aventura rewards program wanted to connect with every travellers desire to experience a destination like a local. To further this platform, we created travel guide content that offered both a video diary of places to go and things to do informed by locals, and a deeper dive into unique cultural experiences for people visiting these destinations to try.